This is where our new toys for kids land first, gathered in one place so you can see what has arrived since your last visit. Recent additions include the Giant Jelly Balloon Ball for backyard and park games, The Original Miniscope™ for close-up science exploration, the LittleLens Kids Camera and Kid Instant Print Camera for young picture-takers, a three-piece Kids Walkie Talkie set for pretend play, and calmer choices such as the Colorful LCD Writing and Drawing Tablet and the Custom Name Montessori Wooden Board. Between them they build hand-eye coordination, fine and gross motor skills, memory and focus, creativity, problem solving, cause and effect, and social-emotional skills through shared play. Because the range spans babies and up, it helps to narrow things down by shopping by age before you choose.
Big movers like the balloon ball and the BeatBoxer Wall Trainer suit outdoor space and group play, which is why you will also find them in active play toys. Quieter items such as the writing tablet, the wooden name board and the cameras work well indoors, solo, or side by side with a parent, and travel easily in a bag. If you are buying for a birthday or a holiday gift, newly added educational toys are a good place to look when you want something the child has not seen before; if you would rather stick to proven favorites, browse our bestsellers. This page changes as the catalog grows, so check back for the latest arrivals across every category.
Which new toys suit younger children?
The collection covers babies and up, so look for simple cause-and-effect and fine motor items like the Montessori wooden board or the LCD writing tablet, and always check the recommended age on the product page.
Which new toys work well for outdoor play?
The Giant Jelly Balloon Ball and the Galaxy Lights Flying Magic Orb are made for movement and group play outdoors, supporting gross motor skills and hand-eye coordination.
Why families shop with us
Screen-Free FunHands-on toys that keep little ones happily busy at home and on the go.
Gifts They’ll LoveEasy, joyful gifts that make kids and grandkids light up, every single time.
Built to LastQuality toys that work straight out of the box and hold up to play.
Safe for Little HandsSturdy, secure designs and clear age guidance for worry-free play.
A Shop You Can TrustFast, tracked delivery and real people ready to help whenever you need us.
Our Story
It started with a drawer full of toys nobody played with.
I’m Sarah, a mom who got tired of toys being forgotten before the Christmas tree came down.
Now every toy we sell has to pass one test: would we give it to our own little ones?